Our brand is known for our multifunctional fanny pack, a petit bag which can be worn as a shoulder bag, crossbody, clutch, fanny pack and wallet.
The chain that comes along with the bag can be worn as a belt or necklace thanks to the beautiful logo charm.
The full story
“It was a beautiful Friday evening in the summer of 2011. I was standing in front of the mirror, wearing my dress to go out; when I wondered if a matching, elegant fanny pack exists. All I wanted to take with me that night was my phone, keys, credit/debit cards, money and lipstick. And I didn’t want to carry a bag.
This particular elegant fanny pack kept my mind busy during my night out and as soon as I got home, I googled it on the internet. When I couldn’t find what I was searching for, I decided to design it myself! Without any design experience I literally googled: “How do I become a bag designer”, and that’s where my journey began. I took my most important items, started sorting them and drawing around them. I thought of a name that was related to “pouch” since my newest adventure was to make the pouch of all pouches.
During my design process I developed a luxurious and multifunctional pouch that can be worn as a fanny pack, cross body, shoulder bag, wallet and clutch. One, no one had seen before. Besides the fact that the pouch can be worn in multiple ways, the chain that comes with it, can be worn as a belt or a necklace thanks to the logo charm.”
The company was established in January 2012.
Founder and currently owner of POUCHI