Our brand is known for our multifunctional fanny pack, a petit bag which can be worn as a shoulder bag, crossbody, clutch, fanny pack and wallet.
The full story
“It was a beautiful Friday evening in the summer of 2011. I was standing in front of the mirror, wearing my dress to go out; when I wondered if a matching, elegant fanny pack exists. All I wanted to take with me that night was my phone, keys, credit/debit cards, money and lipstick. And I didn’t want to carry a bag.
This particular elegant fanny pack kept my mind busy during my night out and as soon as I got home, I googled it on the internet. When I couldn’t find what I was searching for, I decided to design it myself! Without any design experience I literally googled: “How do I become a bag designer”, and that’s where my journey began. I took my most important items, started sorting them and drawing around them. I thought of a name that was related to “pouch” since my newest adventure was to make the pouch of all pouches.
During my design process I developed a luxurious and multifunctional pouch that can be worn as a fanny pack, cross body, shoulder bag, wallet and clutch. One, no one had seen before.
The company was established in January 2012.
Founder and currently owner of POUCHI