The brand name POUCHI is derived from the word “pouch”, which means “bag” or “sack”. Pronunciation is "pow-chi" ;-)

Our brand is known for the first aesthetic multifunctional belt bag, a petit bag which can be worn as a shoulder bag, crossbody, clutch, fanny pack and  wallet.
In 2017 owner and designer of POUCHI, Veronica Jibodh, won a silver award for the POUCHI designs at the international design award competition in Milan, Italy.

Silver Design Award Certificate

The full story

“It was a beautiful Friday evening in the summer of 2011. I was standing in front of the mirror, wearing my dress to go out; when I wondered if a matching, elegant belt bag exists. All I wanted to take with me that night was my phone, keys, credit/debit cards, money and lipstick. And I didn’t want to carry a bag.

This particular elegant belt bag kept my mind busy during my night out and as soon as I got home, I googled it on the internet. When I couldn’t find what I was searching for, I decided to design it myself! Without any design experience I literally googled: “How do I become a bag designer”, and that’s where my journey began. I took my most important items, started sorting them and drawing around them. I thought of a name that was related to “pouch” since my newest adventure was to make the pouch of all pouches.

During my design process I developed a luxurious and multifunctional pouch that can be worn as a fanny pack, cross body, shoulder bag, wallet and clutch. One, no one had seen before.

Over the years I have designed and produced over 50 unique products and sold to multiple countries over the world.

Nowadays POUCHI is not only a bags brand, but a fashion and lifestyle brand.

The company was established in January 2012.


Veronica Jibodh
Founder and owner of POUCHI