Hi, my name is Veronica Jibodh and I am the owner and designer of POUCHI. My journey as an entrepreneur started in 2007 when I opened my very first company, a beautiful well designed one stop beauty salon. In 2011 I was partying almost every weekend and really in need of an elegant belt bag to fit my dresses and when I could not find it on the whole world wide web I decided to design it myself. During the design proces I discovered my true passion and one thing led to another and that is how my POUCHI journey started. I sold my beautysalon in 2012 and established POUCHI that year. Ever since POUCHI is my passion. Read the full story in about us.

The brand name POUCHI is derived from the word “pouch”, which means “bag” or “sack”. Pronunciation is "pow-chi" ;-). Our brand is known for the first aesthetic multifunctional belt bag, a petit bag which can be worn as a shoulder bag, crossbody, clutch, fanny pack and  wallet. In 2017 owner and designer of POUCHI, Veronica Jibodh, won a silver award for the POUCHI designs at the international design award competition in Milan, Italy.