Stylish woman wearing the Amalia Bag by POUCHI – own the moment with timeless design

The Story Behind the Icon: How the Amalia Bag Was Born

There are bags—and then there are icons.
The Amalia Bag was never meant to be just another beautiful handbag. From the very first sketch to the final handcrafted piece, Amalia was designed to be a symbol: of confidence, of elegance, and of a woman who owns her moment.

But where did it all begin?

A Dream Carried by Design

Every great design begins with a feeling.
For me, that feeling was one of independence. I wanted to create a bag that carried more than your daily essentials. A bag that would carry your ambition, your femininity, your story.

The name “Amalia” itself was chosen with care, named after my little sis her firstborn, who is named after the dutch princess Amalia—it evokes strength with softness, much like the women I design for.

As a female founder and designer, I’ve always believed in luxury that feels personal. That’s why every curve of the Amalia, every stitch, and every detail reflects intentional beauty. It’s timeless, not trendy. Classic, but never predictable.

Inspired by Women Who Walk Their Own Path

The Amalia Bag is inspired by the women I meet, the stories I hear, and the journey I’ve walked myself.
It’s for the woman who dares to take up space without apologizing.
The woman who wears heels in the boardroom—or sneakers to a gallery opening.
The woman who turns heads not because of her outfit, but because of her energy.

She doesn't follow trends. She follows her intuition.

Details That Define Luxury

Every POUCHI product is created with the belief that luxury is in the details. The Amalia Bag is no exception.

  • Sleek, structured silhouette that complements any outfit

  • High-quality leather, carefully selected for durability and elegance

  • A refined chain strap that transforms the bag into a belt bag, shoulder bag, crossbody or clutch — adapting to your style with effortless elegance

  • Designed in Amsterdam, handcrafted in Europe, with love and precision

It’s a bag that doesn’t scream for attention—but it always gets noticed.

More Than a Bag. It’s a Moment.

The Amalia Bag isn’t just something you wear.
It’s something you own—as a reflection of your inner power.

Because true style is about more than appearances. It’s about how something makes you feel. Confident. Collected. Creative. Like you’re walking into the room and owning every part of yourself.

And that’s exactly what the Amalia was born to do.

💫 Discover the Bag That Tells Your Story

Ready to own your moment?
Shop the Amalia Bag and make it yours.
Or visit our boutique inside the iconic Hotel Okura Amsterdam, where every piece tells a story—and you just might meet the designer herself.

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