Every brand comes with a price tag, POUCHI comes with a statement


Veronica Jibodh

Founder and currently owner of POUCHI

The brand name POUCHI is derived from the word “pouch”, which means “bag” or “sack”.

“It was a beautiful Friday evening in the summer of 2011 when I was standing in front of the mirror, wearing my dress to go out; when I asked myself the amazing question if the matching, elegant fanny pack would exist. All I wanted to take with me that night were my phone, keys, credit/debit cards, money and lipstick… and I didn’t want to carry a bag. The question kept on repeating in my head during my night out and as soon as I got home, I googled a couple of my ideas and when I couldn’t find what I was searching for, I decided to design it myself!

I hadn’t attended any design school. I had an idea and… went to the internet. I literally googled: “How do I become a bags designer”, and that’s where my journey began.

I took my most important items, started sorting them and drawing around them. I thought of a name that was related to “pouch” since my newest adventure was to make the pouch of all time in history. During my design process I developed a luxurious and multifunctional pouch to be worn as a fanny pack, a cross body bag, a shoulder bag, a wallet and a clutch. No one had seen this before. Besides the fact that the pouch could be worn in multiple ways, it comes along with a chain, which also can be worn in different ways such as a belt or a necklace thanks to the logo charm.”


Although Veronica has no fashion background, she is determined to create multiple irresistible fashion items for POUCHI, which was established as a company in January 2012. She uses her own unique vision, her passion for luxury and an eye for timeless chic. From leather goods to sunglasses to luxurious watches, or even fragrances, she has a vision for everything.